"Lirika Matoshi launched her namesake line of handmade accessories in 2016 at the age of 20 after moving to New York City. The Kosovo native initially began handcrafting choker necklaces on Etsy before gaining popularity for her hand-embellished tights, glittery dresses and socks, and intricate crystal covered blouses via Instagram—all created without any formal fashion school training. Inspired by her Kosovo-based fashion designer sister, Teuta Matoshi, Lirika learned firsthand the art of fashion design techniques and how to source luxury fabrics and embellishments as an emerging fashion brand".