"Louis Lasserre had shaken up the seams of women's ready-to-wear in the mid-1960s, making trousers (and later a coordinated total look) his brand icon. Lasserre is, before anything else, a way of doing things. We understand the product as the most powerful and effective link between our brand and its public. Beyond quality, the requirement in clothing and trends is commitment, the idea that we not only dress women, but that we share a story with all of them. This is the principle that has guided the trajectory of the firm over time and it is still this commitment that guides our design and manufacturing teams."