"Launched in 2010 and formerly known as Cameo the Label, C/MEO Collective has established a unique aesthetic through modern silhouettes and refined directional prints. Led by head designer, Siham Elmawey, the collections are transeasonal and contemporarily classic. Born and bred in Adelaide, the label has been seen on Solange Knowles, Kourtney Kardashian, Gigi Hadid, Kylie Jenner and Emma Roberts."