8 Reasons Why Renting Fashion is the Most Sustainable Option

Posted by ReLi Norge on

In an era where sustainability is at the forefront of conscious consumerism, the fashion industry has undergone a significant shift towards more eco-friendly practices. Among these practices, clothing rental has emerged as a game-changer, revolutionizing the way we approach fashion. 


In this blog post, we'll delve into the 8 reasons why renting clothes is a sustainable choice, and how ReLi, a leading rental high quality clothing company, is paving the way for a greener future.

 LIRIKA MATOSHI  - Lemon Midi LIRIKA MATOSHI  - Lemon Midi-1

Images: Same dress, two different bodies, two different events, two different dates. 

1. Reduces Clothing Waste

Renting allows multiple individuals to utilize the same garment, reducing the demand for new clothing production. This helps minimize the amount of clothing waste generated, as rented garments are reused rather than being discarded after a single use. 

2. Decreases Environmental Impact

The fashion industry is known for its significant environmental footprint, including the use of resources like water, energy, and chemicals. By renting your closet, fewer new garments need to be produced, resulting in reduced resource consumption and lower environmental impact.

3. Extends Product Lifespan

Renting allows garments to have a longer lifespan than if they were purchased for single-use occasions. By prolonging the usage of each item, the overall demand for new clothing decreases, leading to fewer resources being used for manufacturing and transportation.

4. Promotes Circular Economy

Renting fashion aligns with the principles of the circular economy, which emphasizes reducing waste and maximizing resource utilization. The garments continue to circulate within the rental system, ensuring their utilization and minimizing their environmental impact.

5. Encourages Conscious Consumption

Renting promotes a shift from a "fast fashion" mindset to a more conscious approach to fashion consumption. It encourages individuals to think about their clothing choices, value quality over quantity, and prioritize experiences over ownership.

6. Supports Ethical Practices 

At ReLi we choose to work with designers and brands that prioritize eco-friendly materials, fair labor practices, and transparent supply chains. By supporting us and other rental businesses, you are contributing to the demand for sustainable fashion practices.

7. Access to Designer Pieces

Renting fashion garments often provides access to high-end designer pieces that may be financially inaccessible or impractical to purchase. This allows you to enjoy and experience luxury fashion without contributing to excessive consumption and waste.

8. Reduces Closet Clutter

Last but not least, renting allows you to have a diverse wardrobe without the need for excessive closet space. This can lead to more organized and clutter-free living environments, promoting a minimalist and sustainable lifestyle.

To sum up, renting fashion garment offers a sustainable alternative to traditional fashion consumption by reducing clothing waste, decreasing the environmental impact of production, promoting conscious consumption, and supporting the principles of the circular economy.

Do you dare to give it a try? 💘

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